Our Origin Story
Vesta was born when co-founder Deanna Coyle, a stay-at-home mom and former Wall Street securities analyst, experienced a debilitating divorce. She felt isolated and alone throughout the life-changing process, ending up emotionally exhausted and financially devastated. She vowed to use her experience to figure out a better way to navigate the divorce process. Deanna had a vision for making this critical life transition easier with personal guidance (our Concierge services), access to vetted experts (our Professionals), and a robust support network (our Events).
After her divorce, Deanna went back to work in financial services and spent her weekends building her vision, offering divorce “Boot Camps” to friends and neighbors. Her small group grew quickly, fueled only by word-of-mouth. She began hosting Meet Up groups and inviting other professionals to present to the network. Within two years, Deanna quit her job to build Vesta full-time, and formed a partnership with two friends/financial service co-workers, Robert Vona and Samantha Steer. They, along with their Leadership Team, are now working together to expand Vesta throughout the United States and Beyond!